How it works

How SwayQ works: from brief to campaign in days

Two sides, one funded marketplace. Here is the path for brands and for creators, step by step, with held release built in from the start.

For brands: from brief to delivery

  1. 1

    Submit your brief

    Tell us your goal, budget, product category, and the markets you care about. It takes a few minutes.

  2. 2

    Review a shortlist

    Our team uses the Q-Score to surface relevant, trusted creators, then hands you a curated shortlist to choose from.

  3. 3

    Approve and fund

    Pick your creators and fund the campaign upfront. Stripe holds the funds, so every deal in the queue is backed by real money.

  4. 4

    Receive and review work

    Creators deliver, you get a fixed review window to raise anything, and the payout releases when it closes. The platform fee is visible before you commit.

Start a brief →

For creators: from apply to paid

  1. 1

    Build your profile

    Connect your platforms and set your themes and rates. Your profile becomes the media kit brands see.

  2. 2

    Get matched

    The Q-Score ranks you by signal, not roster size, so the right campaigns find you by engagement and category fit.

  3. 3

    Create the work

    Accept a funded deal and produce the deliverables. Every brief comes with money already held by Stripe.

  4. 4

    Get paid

    The payout releases when the review window closes, so a brand going quiet cannot hold your money. No chasing invoices.

Join as a creator →

Common questions

Are campaigns really funded before I see them?
Yes. Every campaign in the queue is funded upfront. Stripe holds the money on the platform balance and releases it to the creator when the review window closes, so the work is always backed by real money.
What does SwayQ charge?
The platform fee is visible upfront, before a brand commits at checkout. Creators receive the agreed milestone amount, with no hidden cut taken from their rate.
How fast can a campaign go live?
Brands can submit a brief in minutes, and our team returns a curated shortlist quickly. Once you approve and fund, the campaign can go live in days rather than weeks.
Is SwayQ only for the Nordics?
Nordic markets are pre-selected and central to our trust covenant, but the marketplace uses a global geography model, so brands and creators worldwide can take part.

Ready to start?

Whether you run a brand or build an audience, the path takes minutes to begin.

Start a brief → Join as a creator →