Influencer marketing, done for you
Creators who move your numbers
Tell us the goal. We match you with vetted Nordic creators and run the campaign.
UGC Content
Authentic video and photo for your own channels and paid ads. We brief vetted creators, you own the content outright.
- TikToks & Reels
- Unboxings
- Product photo
Influencer Marketing
Get in front of the right audience. Vetted creators post your campaign to their followers, and we handle the brief, shortlist, and rates.
- Sponsored posts
- Story takeovers
- Giveaways
Creator Collaboration
Build a lasting relationship. Set up brand ambassadors and always-on partnerships with the creators who become the face of your brand.
- Ambassadors
- Always-on content
- Affiliate codes
Not sure which fits? Tell us what you have in mind
Brands already building with SwayQ
Creators making content brands love
How SwayQ works
Share your brief
Tell us your goals, your budget, and the creators you want to reach. It takes a few minutes.
Get matched
We surface creators whose audience and content genuinely fit, ranked by reliability and relevance.
Fund the collaboration
Your payment is held and released to the creator only after you approve the work.
Launch and track
Deliverables, approvals, and messages live in one dashboard, from start to finish.
SwayQ is a creator marketing platform, built in Copenhagen, where brands and hand-picked Nordic creators run funded, transparent campaigns. Real budgets, guaranteed payouts, and creators chosen for the quality of their work, not their follower count.
Frequently asked questions
What is SwayQ?
SwayQ is a Nordic creator marketplace that matches brands with vetted creators for funded, transparent campaigns. Brands describe a campaign, our concierge team curates the right creators, and every deal is backed by upfront funding with guaranteed payment on approved work.
How does SwayQ work for brands?
A brand submits a short brief describing the campaign, budget, and the kind of creator it wants. SwayQ's concierge team curates a shortlist of relevant creators, the brand funds the campaign upfront, and payments release to creators as deliverables are approved.
How do creators get paid on SwayQ?
Every campaign is funded before work begins, so the money is already secured. SwayQ uses held release: funds are held until a deliverable is approved, then paid out. If a brand neither approves nor disputes within the review window, the payment releases automatically.
What types of campaigns can I run?
You can run user-generated content, single-creator collaborations, and larger multi-creator campaigns across Instagram, TikTok, YouTube, and other platforms. Each deal is built from line items, so a campaign can mix formats, deliverables, and timelines under one brief.
Is SwayQ free to sign up?
Yes. Creating a creator or brand account is free, and creators keep their full agreed rate. SwayQ's platform fee is added to the brand's payment at checkout and is always shown transparently, so creators are never charged a hidden cut.
How is SwayQ different from an influencer agency?
A traditional agency is opaque about its margin and picks creators from its own roster. SwayQ shows its fee, funds every deal upfront with guaranteed payment, and ranks creators by signal rather than roster relationships, with creator-protective defaults built into every campaign.
Which countries does SwayQ cover?
SwayQ operates across the Nordics: Denmark, Sweden, Norway, Finland, and Iceland. The platform uses global geography and category taxonomies, with Nordic markets pre-selected, so brands can run campaigns regionally or focus on a single country.
How fast can I get matched with a creator?
In the current concierge model, SwayQ's team reviews each brief and curates a relevant shortlist by hand, typically within a few business days. Funding the campaign upfront keeps the process moving so approved creators can start without payment back-and-forth.