Creators who move your numbers

SwayQ is a Nordic creator marketplace that matches brands with vetted creators for funded, transparent campaigns. Brands describe a campaign, our concierge team curates the right creators.

A brand submits a short brief describing the campaign, budget, and the kind of creator it wants. SwayQ's concierge team curates a shortlist of relevant creators, the brand funds the campaign upfront, and each payment releases to the creator when that deliverable's review window closes.

Every campaign is funded before work begins, so the money is already secured. SwayQ uses held release: Stripe holds the funds, and when a creator delivers, a fixed review window opens. The brand can raise a dispute inside that window. If it does not, the payout releases automatically when the window closes. No approval click is required.

You can run user-generated content, single-creator collaborations, and larger multi-creator campaigns across Instagram, TikTok, YouTube, and other platforms. Each deal is built from line items, so a campaign can mix formats, deliverables, and timelines under one brief.

Yes. Creating a creator or brand account is free, and creators keep their full agreed rate. SwayQ's platform fee is added to the brand's payment at checkout and is always shown transparently, so creators are never charged a hidden cut.

An agency picks creators from its own roster and is opaque about its margin. A plain marketplace hands you a list and leaves the rest to you. SwayQ shows its fee before you commit, funds every campaign before the work starts, releases the payout when the review window closes, and ranks creators by signal rather than roster relationships.

SwayQ operates across the Nordics: Denmark, Sweden, Norway, Finland, and Iceland. The platform uses global geography and category taxonomies, with Nordic markets pre-selected, so brands can run campaigns regionally or focus on a single country.

In the current concierge model, SwayQ's team reviews each brief and curates a relevant shortlist by hand, typically within a few business days. Funding the campaign upfront keeps the process moving so selected creators can start without payment back-and-forth.