Press
Press & Media
Everything journalists, bloggers, and partners need to write about SwayQ.
About SwayQ
SwayQ is a creator marketplace that brings structure, trust, and transparency to influencer marketing. The platform connects brands with verified influencers through a queue-based matching system where brands post campaign briefs and creators apply on their own terms, replacing cold DMs, spreadsheets, and guesswork with a proper marketplace workflow.
The platform handles the full campaign lifecycle: from matching and briefing to content approval, publishing, and milestone-based payments held by Stripe and released on approval. Creator profiles are verified with authenticated performance metrics, giving brands confidence in their partnerships.
Founded in Copenhagen by Peter (Co-Founder) and Janusch (Tech and Builder), with founding co-founder Gustav Salinas and founding contributor Adam Sandgaard, SwayQ is built on the principle that the best collaborations happen when both sides meet in the middle. Campaigns are run hands-on by Head Concierge Milla Sandgaard.
Key Facts
| Founded | 2025 |
| HQ | Copenhagen, Denmark |
| Legal entity | SwayQ ApS (CVR 46300661) |
| Industry | Creator Economy / Influencer Marketing |
| Product | Queue-based creator marketplace |
| Founders | 3 founders |
| Website | swayq.com |
Team
Co-Founder · Commercial & Sales
Peter Vesterager
Peter co-founded SwayQ and leads commercial and sales. He drives partnerships, go-to-market, and investor relations.
Tech and Builder
Janusch Häring
Janusch is the technical architect behind SwayQ, responsible for full-stack engineering and product development. He builds the platform end-to-end, from infrastructure to user experience.
Head Concierge
Milla Sandgaard
Milla runs campaigns end to end. An event manager turned campaign lead, living between Denmark and Australia and fluent in the creator scene on both sides, she scopes briefs, shortlists from the ranking, and brings creative vision to every collaboration.
Founding team
Founding Co-Founder
Gustav Salinas
A founding co-founder and early force in SwayQ's vision. Gustav brings creator credibility, business instinct, and the builder energy behind Salinas Slik to a platform already made to be the right home for serious influencer marketing.
Founding contributor
Adam Sandgaard
Helped get SwayQ off the ground from the creator and sales side. A B2B sales background and a fitness and health creator in his own right, Adam knows both sides of the table.
Brand Assets
Download official SwayQ brand assets for editorial use.
SwayQ Wordmark
Full wordmark — SVG format, light and dark variants
Brand Colors
Teal (#0f766e) for brands, Ember (#e07020) for creators
Typography
Outfit typeface via Google Fonts, weights 300–900
Need the full brand package (lockups, social kit, guidelines)? Email press@swayq.com and we'll send it over.
Logo Usage
Do
- ✓Use the official logo files without modification
- ✓Maintain minimum clear space around the logo
- ✓Use the monochrome variant on dark backgrounds
Don't
- ✗Do not modify, recolor, or stretch the logo
- ✗Do not place the logo on visually busy backgrounds
- ✗Do not imply endorsement or partnership without approval
Spelling & Naming
The correct spelling is SwayQ (capital S, capital Q). The "Q" in SwayQ is always capitalised.
| Correct | Incorrect |
|---|---|
| SwayQ | Sway Q, SQ, sway-q, SWAYQ |
| Match-Q | MatchQ, Match Q, matchq |
| SwayQ ApS | SwayQ A/S, SwayQ APS, Sway Q ApS |
Media Contact
Press
press@swayq.comGeneral
hello@swayq.comResponse time: within 24 hours on business days.