The Q
The Q is a position, not a verdict.
It is one honest read on a creator's standing, earned through real work and kept in the open. Not the whole story of who a creator is, one clear signal within it.
A ranking, kept honest
SwayQ ranks creators by category, so a brand can see who is doing strong, consistent work right now. The Q reflects that standing. It moves as the work moves, and it never claims to measure a creator's full worth.
Think of it as a starting point for a fair introduction, not a final word. One dimension of a creator, placed next to everything else that makes them worth working with.
For creators
The Q is yours. It rises with the quality of your work and the trust you build, and it is protective by design. Brands cannot buy their way around it, cannot cold-message you, and never see your private details. You do not perform for an inbox. You do the work, and your standing follows.
For brands
The Q turns a noisy market into a ranked shortlist. Every creator you see was placed by the same rules, on verified data and real deal history, not on who paid for reach or shouted loudest. You filter, the ranking does the vetting, and the introductions you make are grounded in evidence.
Fair by design
How we keep it fair
The Q is opaque by design, and opacity is not secrecy. This is the covenant we hold to, the same way trust works in Nordic institutions: the system is fair, the process is transparent, and the details are professionally managed.
We tell you what it considers
Engagement quality, audience authenticity, cross-platform consistency, content velocity, and category relevance. The signals are public, even when the weighting behind them is not.
We never publish the formula
The exact weights stay private, so the ranking cannot be gamed or bought. Keeping the math closed is what protects everyone who is ranked by it.
We announce changes before they land
If a new signal enters or a weight shifts materially, creators hear about it first. No quiet rule changes, no surprises.
We never penalise the past
If the rules change, old work is judged by the rules it was done under. The Q looks forward, not back.
Questions creators and brands ask
- Is the Q-Score a measure of a creator's worth?
- No. The Q is one dimension: a read on standing within a category at a moment in time. It is a useful signal for brands and creators, not a judgement on anyone's value as a person or a professional.
- Can a creator pay to raise their Q-Score?
- No. The ranking runs on verified data and real deal history. Reach cannot be bought into it, and brands cannot handpick around it. That is what keeps the ranking worth trusting.
- Will SwayQ reveal how the Q-Score is calculated?
- We publish what the ranking considers and announce every material change in advance. We keep the exact weights private, which is what keeps the ranking honest and hard to game.
See where you stand
Build a profile and get your first ranking, or explore ranked creators as a brand.